In many cases, the causal factors are highly systemic, and sustainable change on the front lines, at the point of buyer interaction, requires a real understanding of key alignment requirements—ranging from the initial value proposition itself all the way through to the precise circumstances at the point of sale. As the research firm IDC so aptly noted recently, “The days of the lone-wolf sales star are over.” In other words, these days optimizing your organization’s ability to sell solutions is about alignment it’s about configuring and calibrating key aspects of marketing and sales execution to optimize effectiveness.