• The strengths and weaknesses of the industry.
• Planned marketing policies, such as price. promotion, and distribution.
• Operations or production methods and facilities.
•Financial aspects. including expected income. expenses, profits (or losses).
investment needed. and expected cash flow.
In addition, a properly developed, well—written business plan should answer questions such as the following:
• Is the business formation package complete?
• would it be attractive to potential investors?
•Does the proposed business have a reasonable chance for success at the start’?
Does it have any long—run competitive advantages to the owner? To investors’? To
employees?
• can the product be produced efficiently?
• Can it be marketed effectively?
• Can the production and marketing of the product be economically financed?
• can the new company’s business functions operations, distribution, Finance, and
human resources be properly managed?
• Are the needed employees available?