5.2 Recommendations
This research begins from the perspective of the consumers at chain budget coffee shops and explores the
relationships between the actual consuming state of the respective chain coffee stores and the perceived value and
consumption motif of such consumption. The research found that the majority of the factors do in fact possess
certain degree of relativity and significant impact. What are the implications of the research results? What kind of
assistance can be provided to the budget coffee shop chains? And what research directions can be provided to
researchers in the future? Listed below are a few recommendations proposed for reference: