Needs and Wants: Do Marketers Manipulate Consumers?
•Consumerspace
•Do marketers create artificial needs?
–Need: A basic biological motive
–Want: One way that society has taught us that need can be satisfied
•Are advertising and marketing necessary?
–Economics of information perspective: Advertising is an important source of consumer information.
•Do marketers promise miracles?
–Advertisers simply don’t know enough to manipulate people.