The secret of the hero is who they are, not what they do. In fact, they do not even think of themselves as heroes at all. But through their determination and perseverance, they heighten the awareness of those around them. They are competent, courageous and responsive, inspiring others to triumph over challenge.
Heroes come in all shapes and sizes, from the small service organization that continually delivers, to the international giants like Fed-ex that delivers your package anywhere in the world, no matter what. (to Nike who inspires us to “just do it” no matter what our challenge.) Heroic characters from Gandhi to Gotham lead by example and fight for what’s right.
Hero language is direct and hard-hitting; heroes have no time to over explain. The Hero’s look is strong, bold and functional.
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