Asian horror's recent surge in popularity is indicative of, if anything, ignorance towards world cinema. Truth is, these "ghost movies" have been a fixture of Japanese, Chinese, Korean, Thai, Filipino, and Indonesian cinema for decades, just as they have been a fixture of human culture since the first campfire and the first campfire tale. Westerners just haven't been exposed to them en masse until now. What has changed is the way in which the stories are presented. Now they're palatable to Americans.