The overall tourism potential in Surat Thani is high because of the province‟s abundant
and beautiful tourism resources that attract both Thai and foreign tourists. The type of
tourism that is common at present is mostly the traditional type of tourism which
includes cultural tours, excursions and recreational activities. All of these, and their
management, predominantly aim to satisfy the tourists‟ demands in order to ensure good
economic returns. In recent years, policy makers have begun to advocate sustainable
destination planning for tourism in Thailand with a set of management approaches but it
is essential to ensure that they are managed appropriately and this can be supported by
government policy. This policy should identify the province‟s ecotourism attractions
and help to maintain the environment of these attractions.