SWOT
Strength
1. Strong Backing of Abu Dhabi Govt
2. Advantage of Being Present in Oil Rich Emirate
3. The airlines has over 5,000 flights per week
4. Over 55 countries are covered extensively across the world
5. Good branding and visibility, and it has actively sponsored many events
Weakness
1. Relying Heavily on International Onward Moving Traffic
2. Market share growth is restricted due to intense competition level
Opportunity
1. Brand New Fleet. Leverage this and also improve the customer confidence in the airline
2. More global destinations
3. Tie-ups with airports to give premium facilities to passengers
Threats
1. Increasing Competition in Middle East market
2. Increasing costs of fuels
3. Changing Govt policies and international aviation rules and regulations