The use of Google Docs and Google Spreadsheets in team projects provided the opportunity
for increased technological application in the classroom in a manner that business professors had not had the opportunity to apply in the past. Keltner stated that he did not see the biggest challenges as technology-based, but rather culturebased, in that business school professors must be willing and able to accept failure as a part of the process. He believed that the most successful adopters of Google technology will be those that have embraced the willingness to fail in order to drive to a higher level of success.