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Brand “Thai”
Good Quality Products
Innovative and creative
Good service mind
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-Lack of awareness,knowledge,capability in management,marketing,technology &innovation
-Lack of systematic business management and professionalism
-Lack of good governance,energy saving & environmental conservation
-Insufficient business supporting service
-Low quality workforces
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-AEC
-Positive impact from free trade
-Gaining more importance from public sector
-Wider recognition of Thai wisdom and culture
Making trade agreements and investment with other countries.
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-Downturn of the Chinese economy
-High production cost in Thailand – make it less competitive
-Impact from emerging economies entering world markets
-Impact from the widespread of globalization
-More complicated law and regulations
-Limitation in good business locations