The second of the additional three Ps concerns people This P is intended to stress that tourism is a"people business that we must not lose sight of the importance of providing travel experiences that are sensitive to the human side of the visitor as well as to the functional requirements. The final P is defined as partpership. This highlights the high degree of interdepend- ency among all destination stakeholders, as well as the need for alliances and working relationships that build a cooperation-sometimes with competitors as well as col leagues. Edgell's concept of coopetition, discussed in Chapter 15. captures the value of partnership in a unique way.