If you want to know what coffee and elections have in common, ask Starbucks.
In May, the US giant ran a campaign in the Philippines called "care to vote", which rewarded customers with a free drink if they turned out to vote in the country's general election.
Having visited a polling station, all customers had to do was show an ink-stained voting finger to a barista in order to get their complimentary coffee or other beverage.
"Our intent was simple," says Keith Cole, head of marketing for Starbucks Philippines.
"By helping to increase voter participation we believe more people will have an opportunity to make their votes count."
From campaigning on voting rights, to sustainability, healthy eating, and gender equality, businesses are increasingly speaking out about societal issues, in the hope of influencing - and improving - our behaviour.
The aim, they say, is to use their power and influence for good, and not just for profit.
But with corporate scandals never far from the news, can we seriously take their word for it?