Small restaurant companies use many types of product strategies, whether they're selling fast food, casual dining or mid-scale entrees. The key is tying a particular product strategy to your overall objective. Some product strategies are designed to increase customer visits at certain times of the day, such as lunch or dinner. Other product strategies are used to more directly impact profit margins. Whatever the case, product strategies should be targeted toward your core customers, which are the types of customers who frequent your restaurant most often.