Social media in its various manifestations present a golden opportunity and rich environment to study information
behaviour, as much of the information (in text, image and video format) are recorded and
stored in publicly accessible repositories and on personal devices. Yet there is a paucity of
social media research from the perspective of information behaviour.
Information behaviour covers a wide range of user behaviour in relation to information
and information systems, including information need generation, information creation,
seeking, encountering, sharing, giving, assessment, management and use.