M: Jergens Naturals Skin firming daily toning body moisturiser. I realised the other day that I have been using it every day. And do you want to know why?
E: Of course I do. Tell me!
M: It claims to "visibly firm cellulite prone skin".
E: Yeah, and I claim to fly to work on a gilded unicorn. How many times have you heard that one?
M: Well, let me tell you, my friend, it is TRUE.
E: True? What, actually true? Truly true?