Our article is related to improvement of the product design project management by using some knowledge transferred from the branch of software engineering. We introduce the Agile Project Management Framework – a modern agile framework covering the whole life cycle of project. Especially we describe the phase one of this project framework in more detail. Alongside, we make a mention of using ICT (Information and Communication Technology) and KM (Knowledge Management) tools. Our aim is to define, clearly and logically, the particular phases and stages of project management process in the frame of the whole product life cycle. The result of our work is a detailed referential description of and user guides for the product design project management process based on the agile project management paradigm. The results of our endeavour will be applied in our university courses of the product design project management provided by the department of e-Technology at CTU FEE in Prague