the dominant ideology of our time globalism has chiselled into the minds of many people
around the world a neoliberal understanding of globalism which in turn is sustained and
reconfirmed. by powerful political institutions and economic corporations. Yet,no single ideology
ever enjoys absolute dominance Gaps between ideological claims and people's actual experience may
usher in a crisis for the dominant paradigm. At such a time, dissenting social groups find it easier to convey to the public their own ideas, beliefs and practices.