33. What are the important factors impacting Web site design, and how do they affect a site’s operation?
The eight most important factors impacting Web site design are:
a. Functionality: The site must have pages that load quickly, perform correctly, and send the user to the requested information about the product offerings.
b. Informational: The site must have links that the customer can find easily in order to obtain information about the company and the products it offers.
c. Ease of use: The site must have a simple foolproof navigation scheme.
d. Redundant navigation: The site must have alternative paths to reach the same content.
e. Ease of purchase: There should be no more than one or two clicks required for the purchasing procedure.
f. Multibrowser functionality: The site should work with the popular browsers.
g. Simple graphics: The site should not use distracting graphics and/or sounds that the user cannot control.
h. Legible text: The site should avoid the use of backgrounds that distort text or make it difficult to read.