Objective /major activities of business / company goals
They are not company that produce only beverage but they are a business as mission aimed at creating benefits to society. This includes the creation of meaning in all the work of the co-workers to go into the brand of the young generation. A profitable investment opportunities and a future for the youth and for sustainable development. Their mission is business to business leaders with the aim to drink quality and leading innovation and to grow with societies. Mr. Tan Passakornnatee have a strong intention to create a quality business integrity and goes far enough to help people in Thailand. Starting from seeking the best raw materials from tribal farmers and more importantly is The Foundation was established tons pan to continue the first goal and made to development of society to live together in balance. They have employees to create a product that have more quality and they make customers satisfaction in their product. They research about competitor’s product and do better by they selected a raw material that have quality, so now they are successful and have social responsibility in company.