On the other hand, respondents also indicated that they enjoyed benefits from non-financial aspects more than benefits from financial aspects due to TSC integration (refer to Table 2). Financial aspects include employee turnover, operational costs, net profits and market share while non-financial aspects consisting of number of satisfied customers, loyal customers and company’s image. This is plausible in the context of SC practices within service (tourism) sector which centers on the long-term customers relationship (Laitinen, 2002; Avci et al., 2010) rather than monetary benefits.