8. Dr. Gurry said: "WIPO's expertise in arbitration and mediation will be applied to the specific needs of the film sector which is enjoying strong growth, especially in the Asia Pacific Region. While this expansion brings many commercial opportunities, there is also a greater risk of conflict between commercial partners. For parties involved in such disputes, mechanisms, such as arbitration and mediation, offer a cost-efficient and often more rapid and advantageous alternative to traditional litigation." He added: "We look forward to working with the Singapore Media Development Authority on this project.