Given international concerns about obesity prevalence,
[9] communication campaigns centred on television advertising
have increasingly been applied to promoting
healthy eating and physical activity. However, they have
tended to be stand-alone, [10,11] and not true social
marketing campaigns, [12] linked to broader strategies
providing people with the opportunity to learn and
adopt healthy eating and physically activity behaviours
[13-15]. The HEALTHY study in the U.S. is one example