constructsThe experience of consumers in an online environment enabled by social media is different to that offline, as the customers havesocial interactions with other individuals (Do-Hyung, Jumin, &Ingoo, 2007). Today researchers claim that through social mediaand the emergence of social platforms such as forums and com-munities, ratings and reviews, and referrals and recommendations,consumers do have sociability. In addition, relationships betweene-vendor and consumers are in fact personal. These social plat-forms are social commerce constructs, which this research willinvestigate. SCCs are social platforms which have emerged fromWeb 2.0 and empowered consumers to generate content and sharetheir experiences. They also use others’ information, offer adviceand share experiences in these platforms providing a source foronline social support. Although, SCCs have the same functions tofacilitate the sharing of information and establishing social sup-port platforms for consumers, they are different in their technicalcapabilities.