Conducting an overall market analysis helps determine the target demographic and demand for your products, as well as your competitors and their distribution channels. Analyzing the market will also help determine competitive pricing for the product and the best distribution channel or channels. From there, companies can create their marketing strategy based on the information gained. This includes whether to advertise in traditional media, online or both; conduct promotions or giveaways; try guerrilla marketing tactics and other ways to reach the target buyers. Thereafter, conducting regular marketing analysis, reviews of how effective the marketing strategy is based on sales and interest in the product, will help companies figure out whether their marketing strategies are working or whether they need to reconsider how they are promoting the product.