Even if the Disney producers could count on the young players and on a pre-existing community, they had to draw in a wider audience to get a return on an investment of almost 350 million dollars for the development, production and marketing of Tron: Legacy. The goal was clear, Tron: Legacy wants to measure itself to other American super productions such as Avatar, to be come a referential franchise of its time (and of course, to be profitable).
This is why, for the last three years, the film’s producers have been busy creating interest among internet users in the Tron community with many teasers, previews, online bonuses and marketing tricks of all kinds.
Even if the Disney producers could count on the young players and on a pre-existing community, they had to draw in a wider audience to get a return on an investment of almost 350 million dollars for the development, production and marketing of Tron: Legacy. The goal was clear, Tron: Legacy wants to measure itself to other American super productions such as Avatar, to be come a referential franchise of its time (and of course, to be profitable).This is why, for the last three years, the film’s producers have been busy creating interest among internet users in the Tron community with many teasers, previews, online bonuses and marketing tricks of all kinds.
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