See Enterprise 2.0 in the next section. In recent years,several companies have created online communities for the purpose of identifying market opportunities through crowdsourcing.Crowdsourcing is a model of problem solving and idea generation that marshals the collective talents of a large group of people. Using Web 2.0 tools, companies solicit, refine, and evaluate ideas for new products and services based on input from their customers. Business organizations that have implemented this approach include Fiat,Sara Lee,BMW,Kraft, Procter & Gamble,and Starbucks.See Openinnovators.net for a list other examples.