Introduction
Events are an important motivator of tourism, and figure prominently in the development and marketing plans of most destinations. The roles and impacts of planned events within tourism have been well documented, and are of increasing importance for destination competitiveness. Yet it was only a few decades ago that ‘event tourism’ became established in both the tourism industry and in the research community, so that subsequent growth of this sector can only be described as spectacular.
Equally, ‘event management’ is a fast growing professional field in which tourists constitute a potential market for planned events and the tourism industry has become a vital stakeholder in their success and attractiveness. But not all events need to be tourism oriented, and some fear the potential negative impacts associated with adopting marketing orientation. As well, events have other important roles to play, from community-building to urban renewal, cultural development to fostering national identities—tourism is not the only partner or proponent.
In this paper the nature, evolution and future development of ‘event tourism’ are discussed, pertaining to both theory and professional practice. Emphasis is placed on research and publication trends, and on a critical evaluation of knowledge creation, theory building, and future directions. The perspective taken is primarily that of destinations and the tourism industry, although other viewpoints are discussed
IntroductionEvents are an important motivator of tourism, and figure prominently in the development and marketing plans of most destinations. The roles and impacts of planned events within tourism have been well documented, and are of increasing importance for destination competitiveness. Yet it was only a few decades ago that ‘event tourism’ became established in both the tourism industry and in the research community, so that subsequent growth of this sector can only be described as spectacular.Equally, ‘event management’ is a fast growing professional field in which tourists constitute a potential market for planned events and the tourism industry has become a vital stakeholder in their success and attractiveness. But not all events need to be tourism oriented, and some fear the potential negative impacts associated with adopting marketing orientation. As well, events have other important roles to play, from community-building to urban renewal, cultural development to fostering national identities—tourism is not the only partner or proponent.In this paper the nature, evolution and future development of ‘event tourism’ are discussed, pertaining to both theory and professional practice. Emphasis is placed on research and publication trends, and on a critical evaluation of knowledge creation, theory building, and future directions. The perspective taken is primarily that of destinations and the tourism industry, although other viewpoints are discussed
การแปล กรุณารอสักครู่..
