Website usability can be defined as the extent to which it allows
online users to reach specified objectives with effectiveness, efficiency,
and satisfaction when undertaking a goal directed task on
the website (Jenny, Frances, & Geoff, 2010). Flavian, Guinaliu, and
Gurrea (2006) found that website usability was one of the key
antecedents for defining website quality. Website interface or usability
impacts on customer satisfaction with the website interface
(Cho & Fiorito, 2009; Maditinos & Theodoridis, 2010). Hence, the
hypothesis below: