Mission Accomplished: Next Steps?
When Blake Mycoskie originally proposed his One-for-One business model in 2006, few had much confidence in his ability to succeed. He never generated a business plan or asked for outside support. Mycoskie used the money he had earned from his earlier entrepreneurial ventures to fund the new business. Looking back on those days, Mycoskie stated, “A lot of people thought we were crazy. They never thought we could make a profit.” Much to everyone’s surprise, TOMS Shoes had its first profitable year in 2008, only two years after being founded! The company’s sales kept increasing throughout the “great recession” of 2008-2009 and continued being marginally profitable, Mycoskie admitted that the company would have to sell about a million pairs of shoes annually to be really profitable. Nevertheless, TOMS Shoes did not take on any outside investors and did not plan to do so.
Mission Accomplished: Next Steps? When Blake Mycoskie originally proposed his One-for-One business model in 2006, few had much confidence in his ability to succeed. He never generated a business plan or asked for outside support. Mycoskie used the money he had earned from his earlier entrepreneurial ventures to fund the new business. Looking back on those days, Mycoskie stated, “A lot of people thought we were crazy. They never thought we could make a profit.” Much to everyone’s surprise, TOMS Shoes had its first profitable year in 2008, only two years after being founded! The company’s sales kept increasing throughout the “great recession” of 2008-2009 and continued being marginally profitable, Mycoskie admitted that the company would have to sell about a million pairs of shoes annually to be really profitable. Nevertheless, TOMS Shoes did not take on any outside investors and did not plan to do so.
การแปล กรุณารอสักครู่..