BBQ Fun achieved the growth in term of store expansion but now in the term of gross profit. The figure of the store gross profit margins are sitting at 48% which is considered to below the threshold for the cost container buys which would give the extra margins. Overall increase of sale is the key issue for the BBQ Fun. Each year the BBQ fun spends about 180,000 to 200,000 in marketing between the years of 2009 to 2011. BBQ fun spend the most in radio advertising, even though the cost on media advertising cost a lot more but the result of sale also increase effectively. While the other advertisement like direct mail and magazine and etc cost less but the initial sale also doesn’t increase through this advertising. The PR and all the special promotions are particularly useful, given the unique and special offer to attract the customer to repeatedly visiting the store. However from my own opinion, I strongly suggest the internet advertisement and online deals which are in demand at the moment. This type of advertisement is easily to control with the budget and results are highly effective and it’s also build the brand awareness and recognition online to their customers.