1. The company has chiefly aims to expand customer base into Personal Lined and Commercial Line emphasizing retail and SME, distributed via channels with properly acquisition cost for increasing profitability including the company’s key policy on selected quality business, reducing pressure from pricing competition and being able to self-retention. Whilst maintaining relationships with key business alliances from long-term relationship, the company would also continue its strategy on creating corporate image through marketing activities and new campaign and including create brand awareness among the target group customers and partners as well as develop new products and services to support market expansion into new customer groups and create brand loyalty to maintain existing customers.