Conclusion
Through our campaign, we hope to increase visitation to Samsung’s website in order to increase knowledge of the Samsung Smart TV. Through the different outlets chosen in our digital campaign, we hope to instill in our target market’s mind that Samsung’s Smart TV will give them an unbelievable experience they will not get with anyone else’s Smart TV. Our campaign will steer our target market to Samsung’s already informative website and then into stores in order to get more hands on information about the product, which will ultimately lead to increased sales.