As of now, issues like corporate culture and service culture do not seem to figure into the agenda of casinos’ top management in either Macau or Singapore. This neglect may come back casino operators at a not-so-distant future point when competition gets intense and demand for casino services starts to stagnate. Already, Macau saw its slowest
growth in casino revenues in 2012, after a decade of phenomenally rising revenues. Casino companies in both Macau and Singapore need to decide on the type of culture and values they need to put in place in order to survive and grow in a less munificent environment. The specifics of culture and values will depend upon the service climate that management
believes will best suit the market conditions over the next couple of decades. In absence of strong culture and inspiring values to relate to, organizational identification will be
extremely difficult to accomplish.