MEMPHIS KIDS
AUTUMN / WINTER 2014
Play Too Autumn / Winter 2014 shares the inspiration of Playhound’s Autumn / Winter 2014 collection with post-modern era group of artist, Memphis Milano. In this collection Play Too picked the 2 key textures from the Memphis Milano Group to play with, one is the recycled glass countertop, using the water colour technique with the added geometric form of young hound mimicking the recycled glass effect. The other key texture is fur, drawn out in heart shapes with popping eyes here and there.
Play Too’s signature cartoon character “Young Hound” is undoubtedly inspired by the Memphis Group’s work. The character is adjusted into bold graphics pattern with some geometric elements which makes our “Young Hound” looks cuter than ever.
Fabrics consist of easy care cotton for everdaywear to cotton polyester mixed, polyester, cotton spandex, denim and thick double faced jersey.
Fit and flare silhouettes of crop top and big volume bottom are the key staple for Play Too girls this winter.
Candy colour hues of pink blue and yellow dominate the whole collection, with the basics of black white and navy blue.