The six approaches to positioning
(1) positioning by Attribute: The attributes of freedom and independence in US
(2) Positioning by Use: Switzerland's banking, is Singapore's traditional position as the best entry point to Asia
(3) Positioned by User: Italy is the country of choice for tourists.
(4) Positioning by Product Category: "Miami--Financial Capital of South America" , "Wales: Big Country,"
(5) Positioning by Price/Quality: United Arab Emirates (UAE) is recognized as the most luxurious nation in the world
(6) Competitive Positioning: a frame of reference