Adapted from Melchers (2006)
Melchars (2006) further argues that Spiritual tourism isn't just religious tourism like pilgrimages. A wide spectrum of travel forms deserves this name. Given the current “inflation of meaning”, spiritual tourists seek something that is worth being interested in, that can give their lives new richness or even a new direction. They want to “visit meaning” and investigate on the spot whether they experience anything sustainable here. In order for such expectations to be fulfilled, appropriate destinations are subject to special demands on marketing and organization of the visit. Journeys concerned in a wider sense with experiencing culture, art and religion are understood as “spiritual” although the travellers seldom use the term “spiritual tourism”. They themselves speak of educational trips, hobby trips, meditative journeys, art trips.