The relationship between consumer behaviour and culture is a two-way street. On the
one hand, products and services that resonate with the priorities of a culture at any given
time have a much better chance of being accepted by consumers. On the other hand, the
study of new products and innovations in product design successfully produced by a
culture at any point in time provides a window on the dominant cultural ideals of that
period. Consider, for example, some products that reflect underlying cultural processes
at the time they were introduced