To make a real difference in freshness, temperature monitoring needs to be done at the item/case-level or pallet-level. There are significant variations in the handling and temperatures that each pallet in a lot is exposed to. This results in significant shelf-life variations between pallets. A precise understanding of these per-pallet variations is foundational to improving freshness. Pallet-level monitoring enables a more intelligent approach to distribution—Intelligent distribution and FEFO inventory management (First Expired, First Out)—as well as providing the data needed to optimize endto-end processes for maximum shelf life. Implementing these approaches can cut losses in half for retailers and growers.