4. Conclusions
The travel agency "Paralela 45" undertakes
regular market research in order to satisfy the
needs of consumers. The entire arsenal of
marketing offers your company the opportunity to
analyze and forecast the evolution of tourism
demand. In tourist promotion activities will follow
strictly the compliance with six stages
characteristic of an advertising campaign. The
marketing activity, agency leadership „Paralela
45” takes into account these stages.
Proposals aimed at increasing the efficiency of
advertising campaigns carried out by “Paralela
45” Tourism Agency approve the following:
design of advertising messages, according to
the market segments concerned, following
the steps of creating messages;
development of advertising campaign in line
with the market segments concerned;
continuous monitoring of advertising
campaign, to identify weaknesses that face
and correct them in a timely manner, which
would enable savings in financial terms;
intensification of relations with the press
(press releases, press packs, special events,
etc.);
appealing to advertisers with experience in
the field of promoting tourism, to carry out
publicity campaigns;
or effective communication, the „Paralela 45”
tourism agency to conclude contracts with
advertising agencies to develop effective
advertisements; to hire specialists in direct
advertising to make databases and to enter in
relation to current and prospective customers
by using any means of direct marketing;