Uniqueness: Every event offers a unique experience through the blending of management, setting and people; many events rely on a "must-see", "once-in-a-lifetime" uniqueness to attract visitors.
A multiplicity of roles: Specialness is related to the diversity of goals that events successfully pursue.
Festive spirit: Specialness increases with the ability of events to create a true festive spirit. The ambience can encourage joyfulness (even revelry), freedom from routine constraints, and inversion of normal roles and functions.
Satisfying basic needs: All the basic human needs, and related leisure and travel motivations, can be satisfied in part through events. Specialness increases as the number of needs and related motives are better satisfied.