The name of hosted is G&B Hostel. To select hostel because at present technology is in a part of daily life make people have new knowledge and easy to find information in travel so increase tourist by themself very fast an hostel that provide inexpensive food and lodging for a specific group of people such as student , workers , or travelers. A hostel is a budget-oriented, shred-room “dormitory” accommodation that accepts individual traveler (typically backpackers) or group for short-term stays, and that provide common areas and communal facilities. To be considered a hostel, the property must provide short-term, shared (dormitory-style) accommodation for individual traveler. The word “dormitory” refers to a room where traveler independently book individual beads in a shared room.
In 2015, Thailand open to Asean Economic Community (AEC) make tourist increase to Thailand and make opportunity to my hostel
To select location to built at Chiang Rai which in part of northern in Thailand that Chiang Rai is a center between Laos and Myanmar so there is more tourist to visit both domestic and international tourist make Chiang Rai is the one of the best location to attractive tourist. G&B Hostel be locate center of city which near is bus station , Chiang Rai night bazaar ,commercial street and several restaurant then convenient to customer and convince to journey and not primary competition around
To select Target Market Focus that evaluate and choose to market segment which use to concentrated Marketing Strategy that select a few target markets from several market segments and concentrate on these which focus on the customer who laundry have a little budget and want to find new friend , knowledge and exchange experience with other people such as backpacker and student
Marketing Objective of hostel that create a brand that is known and loyalty customer ,increase number of customer 10 percent in 2017 , to make the customer choose our hostel the first for the leisure and to make the customer to satisfy in hostel and want to coming back again. In a part of financial objective that want feedback from investment of target market 30% on 2559 , increase added value in market in 2017 more 15% and increase sales of room percentage of 3 in each quarterly
In the part of partnership which G&B hostel negotiate with organization in non-related business with SCB ,TMB , Citibank and KBANK through credit card that when payment passes credit card ,charge back in 15% and digital alliance with online alliances with agoda.com , hostel.com , hoteltravel.com, booking.com, lastminute.com and expedia.com through booking room or tickets from website discount 10% .
For these reason that appropriate to built G&B hostel