When Focusing !s Attractive A focus strategy becomes increasingly attractive
as more of the following conditions are met:
0 The segment is big enough to be profitable.
• The segment has good growth potential.
• The segment is not crucial to the success of major competitors.
• The focusing firm has the skills and resources to serve the segment
effectively.
• The focuser can defend itself against challengers based on the customer
goodwill it has built up and its superior ability to serve buyers in the
segment.