Since the time Alain has inherited his family business, he has served as its chairman, and supervised a number of non-Chanel acquisitions, including Holland & Holland, Eres Lingerie and Tanner Krolle. Being the elder of the two brothers, Alain primarily takes care of the business, and his brother Gerard basically chairs the watch division of the Chanel. He also owns a number of French vineyards, including the France & Chateau Canon of Saint Emilion, and Rauzan Segla of Margaux.