1.1. Website information
Hurme [12] Defines information richness: as the information that can help customers to make decisions
in online shopping. This is a great help to customers when they want to shop online. [7] The increased
information on the web has the potential to result in more knowledgeable customers who are able to
make better decisions and will experience more satisfaction with their purchase. More detailed product
or service information will lead to a better purchase. Information richness focuses on information about
buying and reduces search time.
1.2. Importance of information
Information technology is essential to the success of any business. The information collected in any
business is as valuable a resource as capital or human resources. Information may cover: market trends,
customer profit, buying performance. This information can be processed, and analyzed with computers
before being used by managers for decision making. Information must be: exact, complete and up-todate.
Usefulness of data is important for companies because they can sell products by email orders so
they need to keep up-to date list of names and addresses of customers. This data is very valuable and
can be sold to other companies.