My name is Bibi, and I run our family’s leather business, JooJoobs, with my husband, Kelly, and my father, Noi. We live just outside Chiang Mai, Thailand, which is a historic city and also a must-see tourist attraction. Our home borders a beautiful rice field, which makes for a relaxing, tranquil work environment.
I’ve been surrounded by the leather business for the majority of my life. My father Noi is a master leathersmith. Growing up, he worked so late that I often slept at his factory in Bangkok. After he retired and put the factory lifestyle behind him, our family settled in Chiang Mai.