Thirdly, the literature on co-evolution warns about economic actors’ resistance to regulatory impositions, which prevents change from taking place (Ahlstrom & Bruton, 2010). However, we have found that tourism firms smoothly co-evolved with new regulations either after pushing for new regulations or playing no role in government decisions. This result suggests that public policy is not completely separated from firms and that tourism firms are not only influential through conventional lobbying activities but they can also directly engage in co-regulation with public authorities. Thus, instead of the approach of competing interactions between actors (Khavul et al., 2013), studies should focus on cooperation and especially on the circumstances that enable it—e.g., emergency contexts, existence of relational frameworks, strategic nature of sector.