Marketing strategy (4 P's)
Product Strategy- HP's strategy is to focus around solving problems, from consumers to enterprises. Through their products they help customer's complete tasks, and they make their lives easier.
Pricing Strategy- HP's goal is to provide costumer's with high end merchandise at a reasonable price. They have a variety of products at different prices to benefit their customer's needs.
Promotion Strategy- HP uses their website and commercials to communicate with their customers in order to let them know about the products that they have including special offers which they have often.
Distribution (Place) Strategy- Hewlett-Packard sells their products just about anywhere where electronics are sold like BestBuy, Walmart, Staples etc. Aside from selling their products through different stores, they allow their customer's to purchase their products on their website and their products are shipped throughout the United States as well as various countries.