The firm’s products are known for their combination of Swedish-modern high style, practicality,
And afford-ability. Sofas, for example, cost as little as $200 and are covered with washable, durable
canvas. IKEA deliberately engages in social engineering, believing that better and lower-cost design
can transform the lives of the average person. Peter Fiell, author of Industrial Design A-Z, claims that
the retailer’s philosophy is about “how to get the most quality to the greatest number of people for
the least money.” He adds, “ That’s the nucleus of modernism. It’s inherently optimistic.