◘ UNIQUE SELLING POINT: fashion from Spain
◘ UNIQUE SELLING POINT: online campaigns
◘ UNIQUE SELLING POINT: 100% family owned
◘ UNIQUE SELLING POINT: celebrity endorsement
◘ Mini collections (25 items) designed by celebrity
◘ The presence of stores in prime locations has given MANGO strong footing on terms of overall brand equity
◘ MANgO shop assistants are specifically trained to be personal shoppers
◘ “to be present in every city in the world”