The brand that first recognised celebrity endorsement, most notably in the form of Marilyn Monroe, saw Jacques Helleu, artistic director from 1965 and 2007, go on to sign Catherine Deneuve in 1968, with Suzy Parker, Candice Bergen, Lauren Hutton and later Nicole Kidman, Audrey Tautou, Brad Pitt and most recently Gisele Bundchen following in her fragrant foosteps.